Samsung is apparently looking to get into the home building business, but not for the usual reasons. 

For years, Samsung has pitched customers internet-connected TVs, refrigerators, and more. Now the South Korean engineering-to-gadgets maker is trying to go a step further: making the home itself.

Inside a model house in Seoul, Samsung’s virtual assistant, Bixby, shows visitors what’s inside the kitchen fridge while Amazon’s Alexa controls the living-room lighting and A/C. Down the hall, a speaker recommends music and TV shows.

In addition, Samsung software overlays in-house design with competing products to create a unified control system.

Soon, their hope is to combine various technologies to create a house knows who you are.

Show Prep Source: https://adage.com/article/data-driven-marketing/samsung-bets-it-can-sell-smart-home-tech-building-homes/2168411


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